California Home Savings locations on the landscape, Home Savings calendar, 1978. Courtesy of George Underwood.
As the semester revs up, longer and shorter posts will be alternating here, on somewhat of a regular schedule. Today, a short one, as a postscript to recent posts on the use of maps by Home Savings to connect to customers in Illinois, Missouri, New York, and other new states with branches in the 1980s.
Here Home Savings is put on the map of California, its home state — but in a very different format. This is from a calendar, rather than a road map, and that probably helps — the size of the state and the number of branches might overwhelm the other format (though I hear one exists).
While the eastern maps emphasize the convenience along the roads, here Home Savings is represented on a natural-resources map of California–emphasizing, in an even more dramatic way, the history and rootedness Home Savings strove for.
Here it seems the savings and loans are literally as old as the hills, and as permanent on the California landscape as the Sierras, the Mojave desert, and the Central Valley. (And how great it would be if those blue regional dividing lines were rivers instead!)
More in the weeks ahead about that Home Savings shield in the bottom left corner.
